The Coppica blog
Guides for ads, emails and landing pages that sell.
These are the longer reads. Each one takes a problem you’re probably staring at right now and walks you through working out what to change.
Latest guide
Guide17 min read
A Creative Brief Template That Tells You What the Ad Will Teach You
Most creative briefs describe the deliverable. This one-page creative brief template also names the bet the ad is making, with a weak and a fixed example.
- IWhat do most creative brief templates ask for?
- IIWhat does a brief need before it can teach you anything?
- IIIHow many ways can you change one bet?
- IVWhat should a win or a loss tell you?
- VWhat does a weak brief look like next to a better one?
Guide15 min read
Marketing Angles: Find a New Reason to Buy Before Writing Another HookTwenty hooks can all make the same pitch. Find marketing angles in real buying situations, then fill in a matrix for your own product.Guide15 min read
Ad Fatigue: What to Change When a Winning Ad Stops WorkingYour winning Facebook ad got expensive. Find out what changed and what’s worth keeping before you replace the whole thing.Guide14 min read
Andromeda Meta Ads: How to Brief Truly Different CreativeMore variations won't save your Meta account. Learn to brief ads that give different people different reasons to care, then audit yours this week.