DisruptWhy am I even reading this?Moves that break autopilot and earn the first second of attention. Without it, nothing below gets read.
IdentifyIs this written for me?Moves that make the right reader feel precisely seen, so they know the message is theirs.
AgitateHow bad is my problem, really?Moves that make a vague frustration felt, so the cost of doing nothing becomes real.
ReframeAm I thinking about this correctly?Moves that change how the reader sees the problem, the cause, or the category.
ProveCan I trust the claim?Moves that make a promise believable: specifics, evidence, demonstrations, credibility.
ElevateWhat does life look like after?Moves that paint the after, so the reader wants the outcome and not just the product.
ResolveWhat's stopping me from saying yes?Moves that remove the last objections: risk, price, effort, doubt.
CompelWhy should I act right now?Moves that turn interest into action today instead of someday.
BondDo I trust who's speaking?Moves that make the reader like and trust the voice behind the words.
Meta adsEvery dollar leaves a trail.Your ads sync with their spend and results. Every technique inside a winner gains weight from the sales it drove.
HooksThe first line decides.Every opening line is tagged by technique, so you learn which first lines stop your buyers mid-scroll.
EmailsYour CRM is a goldmine.Past emails are decoded move by move and folded into what Coppica knows about your buyers.
Landing pagesWhere the sale is won or lost.Pages are read line by line. The moves on pages that convert get weighted up.
Organic postsLikes nominate. Sales decide.Instagram and Facebook posts feed the loop too. What your audience engages with shapes what gets tested next, but only sales make it proven.
Google adsJudged on real ROAS.Google Ads sync alongside Meta with spend and conversions, so every technique is scored on what it actually returned.
Sales pagesFind the argument that closed.Long-form pages are decoded section by section, so you see which arguments carry the sale.
VSL scriptsWhat holds them on camera.Video is transcribed and decoded, so the moves that hold attention on camera get learned too.

Copy that evolves.

Most copy nowadays starts with a prompt and a prayer. Coppica writes your ads, emails and landing pages from a root system of all your past winners.

Guaranteed to increase your ROAS or double your money back.

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I Roots

Stop guessing why it worked.

Coppica knows the moves behind persuasive copy the way a chess engine knows openings. When something sells, you know exactly why. So you can do it again on purpose, instead of paying to rediscover it.

0persuasion techniques mapped
0brands studied
Explore the Taxonomy

II Memory

Find new winners faster.

Every ad, email and page you have ever shipped is full of hard-won lessons, most of them buried in an ad account graveyard. Coppica digs them up, so your next winner starts from there instead of from scratch.

III Structured data

Your copy, as structured data.

Every line gets tagged with the technique it uses and the job it does for the reader. A pile of old ads becomes a dataset you can search, compare and learn from, so your best ad is a recipe instead of a happy accident.

III Persuasion engineering

Welcome to persuasion engineering.

Once copy is data, persuasion stops being guesswork. You form a hypothesis, test it, measure it and keep what works. Your team and every AI agent you run work from the same map, through the Coppica API and MCP server.

Check out the docs

IV Variation

Try bolder ideas without betting the budget.

Every draft is a controlled experiment built from three gene pools: 70% techniques proven by your own sales, 20% promising ones under test, and 10% wildcards from roles your copy neglects. Exploit what works. Systematically test what might work better.

V Selection

Know exactly which ads to scale.

Coppica traces every sale back to the words that earned it. You scale what actually sells, and everything else becomes data on what doesn't work, before it burns more budget.

Sales coming in
Meta AdsPurchase$37.00B
StripeCharge$497.00E
Instagram2.1k saveslikesA
GA4LeadleadB
PixelPurchase$37.00E
Google AdsPurchase$97.00B
StripeCharge$37.00E

VI Compound

Most winners die young.

You find an ad that works. It fatigues. You're back at square one, guessing again. That grey line is where most marketing lives. Nobody enjoys it there.

VI Compound

Coppica never goes back to zero.

Every winner teaches it something, and that lesson becomes the floor for the next launch. Each campaign starts ahead of the last, so the same budget keeps buying more.

See it on your ads

VII Signals

Every channel makes the others smarter.

Your ads, search traffic, social posts, emails, landing pages and sales each reveal a different truth about your buyers. Coppica connects them all, so a lesson learned in one channel sharpens your copy in every other.

VIII Who built this

Built by direct response marketers. For direct response marketers.

We're not some tech startup that discovered copywriting last year. We have spent our careers on ads that had to pay for themselves, where a lazy headline costs real money. Coppica is the system we wished we'd had.

VIII Proof

Your best ad? We beat it 89.6% of the time.

Clients sent us the ad already making them the most money. We beat it, or they got every dollar back. Coppica is that method, built into software.

Read how it started

IX The guarantee

More ROAS in 30 days, or double your money back.

Built for founders, agencies and in-house teams who have to prove what their copy earns. We only win when your numbers do, so we put our money where your ads are.

  1. 01Connect your ad account.
  2. 02Launch three rounds of Coppica copy in your first 30 days.
  3. 03No measurable lift in ROAS? You get twice your first month back.
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Full terms in our Terms of Service, section 11.4.

Questions

Before you sign up.

Isn't this just ChatGPT with a better prompt?

ChatGPT writes from the average of the internet and forgets you the moment the chat ends. Coppica keeps a structured record of everything you have shipped, tagged with the persuasion techniques inside it and weighted by the sales each one drove.

Every draft starts from that record. The more you launch, the further ahead of a blank prompt it gets.

Will it sound like AI?

Every writer is built on direct response craft, not generic assistant tone, and every draft is screened against the phrasings that give AI copy away before you see it.

And because it learns from what actually sold for you, the voice drifts toward your winners over time, not toward the internet.

What if I don't have much ad history or a big budget?

You can start from zero. Until your own results come in, Coppica leans on patterns observed across thousands of brands in the taxonomy, and it deliberately tests untried techniques so it learns fast.

Your own sales take over as soon as they exist. A bigger budget just means it learns sooner.

How long does it take to get going?

Connect your ad account and Coppica reads your history on its own. Your first session builds the strategy foundation, and you can be writing the same day.

Do you train AI on my data?

Your copy, your strategy, and your results stay private to your account. Nothing anyone could recognize as yours ever shows up in someone else's work.

Coppica does learn which persuasion techniques win in general, and that shared pattern knowledge makes every account smarter. Think of it as learning the moves, never the plays.

I already have a copywriter or an agency. Why do I need this?

Keep them. Coppica makes good writers better: it shows them exactly which moves are making you money, so every brief starts from proof instead of opinion.

Agencies use it to do the same for every client at once.

What if it doesn't work for me?

Then you get double your money back. Launch three rounds of Coppica copy in your first 30 days with your ad account connected. If your ROAS has not measurably improved, we refund twice your first month.

Full terms are in our Terms of Service, section 11.4.

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