See the root system.

It named itself Mímisbrunnr (mee-mis-BROON-ir), after the well of knowledge in Norse mythology. 767 persuasion techniques. 9 roles. One living system that writes, launches, tracks, and learns.

The loop

It learns from what sells.

Most AI writes from the average of the internet. Coppica writes from your own results, and gets sharper with every launch. Here is one ad going round.

  1. 01

    Read

    Every ad you have shipped gets pulled in, line by line.

    Your adYour back pain isn’t your fault.It’s your chair.Sit on ours free for 30 days.
  2. 02

    Tag

    Each line is matched to one of 767 persuasion techniques.

    Your back pain isn’t your fault.Permission slipIt’s your chair.Flipped causeSit on ours free for 30 days.Extended guarantee
  3. 03

    Write

    New drafts start from the moves that already sold for you.

    New draftYou’re not lazy.Your desk is broken.Permission slipFlipped cause
  4. 04

    Weigh

    Sales flow back to the techniques that earned them.

    Flipped cause+$3,940Permission slip+$2,110Extended guarantee+$380

Run the whole loop from Claude, Cursor or your own agents. See the API and MCP docs →

Know the market before the first word.

Seven research passes map your buyer, your competitors and your offer, each building on the last. Every writer starts fully briefed, so you never paste context again.

Competitive Intelligence
Maps your market. Finds the gaps your competitors left open.
Persuasion Map
Every pressure point your audience feels, mapped and prioritized.
Breakthrough Finder
Your unique angle. The one nobody in your category is using yet.
White Stag
The rare positioning opportunity hiding in your market data.
Paragon
Models the ideal version of your brand voice and authority.
Offer Architect
Structures your offer for maximum perceived value.
Brand Voice
Captures how you sound at your best. Every bot speaks it.
60,000+ words of strategic context, loaded before you type a word.
Mimirproduction
Flagship strategist. Multi-turn sessions that push back on weak angles.
Direct Responseproduction
Classical direct response. Headlines, leads, body copy, CTAs.
VSL Architectproduction
Video sales letter scripts. Hook to close, timed to the second.
Sales Pageproduction
Long-form sales pages. Story-driven, objection-aware, conversion-first.
Email Sequencerproduction
Welcome sequences, nurture flows, launch campaigns.
Thought Leadershipproduction
Authority articles. LinkedIn, blogs, publications.
Advertorialproduction
Looks like editorial, reads like a story, converts like a sales page.
Content Plannerproduction
Maps out content calendars. Themes, cadence, channel mix, all tied to strategy.
Content Engineproduction
Executes the plan. Batch-produces posts, articles, and threads from your strategy.
Uncle Chadcharacter
Unfiltered. Confrontational. Says what your brand is afraid to say.
The Twinscharacter
Two competing voices. One emotional, one logical. They argue to sharper copy.
Gatlingcharacter
High-volume fascination engine. 50 hooks in 60 seconds.
Wrecking Ballcharacter
Tears apart competitor positioning. Finds the gaps they left open.
The Closercharacter
Objection-killing machine. Every hesitation has a response ready.
Hook Labcreative
Tests hook structures against the taxonomy. Scores what works and why.
Ad Scriptercreative
Short-form ad scripts. Meta, YouTube, TikTok. Platform-native.
Mechanism Forgecreative
Builds proprietary mechanisms. Names the thing your product does differently.
Copy Autopsycreative
Feed it existing copy. It tells you what's working, what's dead, and what to cut.
Ad Strategistcreative
Builds full ad strategies. Audience targeting, creative angles, budget allocation.
The Ringmastercharacter
Orchestrates complex multi-part campaigns. Keeps every piece in sequence.
The Fencecharacter
Writes for the undecided. Finds the one thing that tips the balance.
Soapboxcharacter
Manifesto-style copy. Strong opinions, polarizing takes, movement-building.
Jestercharacter
Comedy-driven ads. Knows which formats carry humor and which can't.
Punchlinecharacter
Long-form comedy video. YouTube, TikTok, TV spots. Scene pacing, rehook architecture, and comedic timing for 60+ second formats.
Humanizeproduction
Takes robotic AI copy and rewrites it to sound like a real person wrote it.
Hateradecreative
Turns hater comments on your ads and posts into fuel. Generates response options that disarm or expose them without looking petty.
The Profilercreative
Builds deep psychological profiles of your buyer. Finds the hidden objections.
Modern Copyproduction
Clean, contemporary brand voice. Newsletter-style, founder-led, authentic.
Copy Polisherproduction
Final pass. Tightens, sharpens, and removes anything that doesn't earn its place.

Your writers already
know everything.

When you open a session with any of our 28+ writers, it already knows your brand voice, your competitors, your offer stack, and your customer's deepest objections. 60,000+ words of strategic context, loaded before you type a single word. You brief nothing. You just write.

28+ writers and growing.

99% Grounded in truth.

“What did the AI make up?” is the question every marketer dreads. Every claim in your copy is cross-referenced against the strategy your bots already produced. Fabricated testimonials, invented statistics, unsourced proof. The system catches it before you see it. Is it perfect? No. But it's close enough that you'll spend your review time sharpening the message, not fact-checking it.

Validation Pass
Claims sourced from strategy docsPASS
Statistics verified against intake dataPASS
Testimonial language flaggedPASS
Fabricated proof detectedNONE
Regulatory risk terms scannedPASS
Brand voice alignmentPASS
Competitive Intelligence
Your audience doesn't just want a faster solution. They want to feel like someone finally understands the real problem.
Add annotation
Save
1ANNOTATION

Too vague. Use the specific pain point from the persuasion map. Name what they've tried and why it failed.

Apply Annotations

Refine it right where
you read it.

Highlight any phrase in a draft or a doc. Leave a note. Hit “Apply Annotations” and only that section gets rewritten. Everything else stays intact. No copying into another tool. No starting over. Your notes stay pinned to the text, so you keep refining until every sentence earns its place.

Highlight. Annotate. Apply. Done.

Mimir Session
3
Client Memories (3)
StyleNo exclamation points. Calm, advisory tone.AUTO
InsightCore differentiator: cross-account visibility.SAVED
Never use exclamation points. Keep the tone calm and advisory. Write me a homepage headline.

It remembers what
you teach it.

Mention a preference in a chat and the system saves it automatically. Find a key insight in a strategy output? Highlight it and click Save to Memory. Every bot in every future session will know what you taught it. Your brand voice, your proof points, your audience. It compounds with every conversation.

Automatic + manual. Always applied.

Wren

Connects to what
you already use.

Tell Wren what to connect and she handles the rest: the authorization, the account picking, the sync. Your history gets decoded the moment it lands. No settings pages to dig through. Just a conversation.

Meta Ads
Google Ads
Google Analytics
Instagram
Facebook
Stripe
Shopify
HubSpot
ActiveCampaign
GoHighLevel
WhatConverts
Google Drive
Slack
Notion
Webhooks

More integrations added weekly.

Let's grow deeper together.

767 techniques. 28+ writers. One system that learns what works for you.

Request a Demo