The Coppica blog
Guides for marketers who want more than more ads.
How to brief, write and test copy that gives buyers a real reason to care.
Latest guide
Guide17 min read
A Creative Brief Template That Tells You What the Ad Will Teach You
Most creative briefs describe the deliverable. This one-page creative brief template also names the bet the ad is making, with a weak and a fixed example.
- IWhat do most creative brief templates ask for?
- IIWhat does a brief need before it can teach you anything?
- IIIHow many ways can you change one bet?
- IVWhat should a win or a loss tell you?
- VWhat does a weak brief look like next to a better one?
Guide15 min read
Marketing Angles: Find a New Reason to Buy Before Writing Another HookTwenty hooks can all make the same pitch. Find marketing angles in real buying situations, then fill in a matrix for your own product.Guide15 min read
Ad Fatigue: What to Change When a Winning Ad Stops WorkingYour winning Facebook ad got expensive. Find out what changed and what’s worth keeping before you replace the whole thing.Free Tool5 min read
The Persuasion Taxonomy MCP: Teach Your AI Why People BuyA free tool that gives Claude, ChatGPT or Gemini 767 named persuasion techniques from real ads, so it can tell you what your copy is missing.Guide14 min read
Andromeda Meta Ads: How to Brief Truly Different CreativeMore variations won't save your Meta account. Learn to brief ads that give different people different reasons to care, then audit yours this week.Free, and open to everyone
Every technique in these guides lives in The Persuasion Taxonomy.
It's our free catalog of persuasion techniques, all documented from real ads.